As our Marketing Specialist, you will play a key role in amplifying our mission and strengthening our presence within the tattoo community. You will craft meaningful campaigns, analyse trends, and ensure our products get into the hands of artists who value quality, consistency, and affordability.

Key Responsibilities

• Plan, develop, and organise advertising policies and campaigns to support sales objectives across social media, email, website, print, in-store displays, events, and trade promotions.

• Coordinate end-to-end campaign production: including artwork, copywriting, media scripting, video production, print material, and media placement within time and budget limits.

• Work closely with executives to recommend advertising strategies aimed at reaching target markets and boosting product awareness.

• Analyse customer data, buying patterns, feedback, and preferences using both digital analytics and offline research.

• Interpret and forecast current and emerging consumer trends in the tattoo industry.

• Research potential demand and market characteristics for new and existing products.

• Support business growth through the development and execution of strong marketing objectives, policies, and programs.

• Commission and conduct market research to identify new opportunities across NZ’s tattoo market.

• Advise on all marketing elements including product mix, pricing, digital strategy, offline advertising, promotions, sales tactics, and distribution channels.

• Manage online marketing activities, including social media campaigns, content creation, paid ads, email marketing, and website optimisation.

• Oversee offline marketing initiatives such as print campaigns, brochures, studio partnerships, trade shows, posters, signage, and event branding.

What You’ll Bring

• Must hold a minimum of Bachelors degree OR at least five years of relevant work experience

• A passion for marketing with strong analytical and creative skills

• Ability to thrive in a fast-growing, niche industry

• A strategic mindset with hands-on execution capabilities

Why Join Us?

• Work with a passionate team of tattoo artists and industry professionals

• Help shape the marketing direction of a fast-expanding brand

• Play a meaningful role in delivering top-tier products to New Zealand’s tattoo community

• Be part of a business that values authenticity, quality, and fair pricing

Ready to make your mark?
Apply today and help us continue providing New Zealand tattoo artists with the premium products they deserve without the premium price tag. The successful candidate must be NZ Citizen/Resident or hold valid work rights.