Logo and Branding Design for Mechanical Engineering Company

Logo and Branding Design for Mechanical Engineering Company

Logo and Branding Design for Mechanical Engineering Company

Upwork

Upwork

Remote

3 weeks ago

No application

About

We are looking for a talented and creative Brand Identity Designer to join our team and lead the creation of a cohesive, memorable, and impactful visual identity for our brand (or our clients). You will be responsible for designing a complete brand identity system from concept to final execution, ensuring consistency, professionalism, and market relevance across all touchpoints. | Key Responsibilities | Develop a strong, unique, and scalable brand identity from scratch or evolve an existing one. Design a versatile primary logo along with secondary logos, iconography, logo variations (horizontal, vertical, monochrome, favicon, etc.), and clear usage guidelines. Create a full suite of brand collateral, including: Professional letterheads Business/visiting cards (front & back designs, multiple roles) Email signatures PowerPoint/Google Slides presentation templates Social media templates and profile assets Design vehicle signage and wraps that are eye-catching, legible at speed, and perfectly aligned with the brand. Conceptualize and design large-format billboards, outdoor hoardings, and out-of-home (OOH) advertising materials that stand out in real-world environments. Establish comprehensive brand guidelines (logo usage, color palette, typography, imagery style, tone of voice, do’s and don’ts) in a clear, easy-to-use document. Ensure all designs are production-ready (correct formats, bleed, color modes – CMYK for print, RGB for digital, spot colors/Pantone when required). Collaborate with marketing, product, and leadership teams to understand business goals and translate them into visual language. Present concepts, revisions, and final designs with strong rationale and storytelling.