About

• Working with the AA | Me mahi tahi tatou ki AA For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members. And now, we’re building the organisation of the future – more connected, modern, and purpose-driven. We are a business in transformation, with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We’re investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need. As we continue this growth journey, we have a 12 month fixed term opportunity available for a Head of Digital Marketing to step in and lead our Digital Marketing Centre of Excellence at AA What You'll Be Doing | Mō te Tūranga This is a senior leadership role at the heart of AA’s marketing transformation, responsible for shaping and delivering our Digital Marketing Centre of Excellence. You’ll lead the development and execution of a consolidated digital strategy, ensuring seamless integration with Marketing Communications and championing marketing automation to accelerate capability. Overseeing a high-performing team, you’ll drive campaigns across email, paid search, social, video, and display, while maintaining strong commercial accountability and acting as a trusted advisor to the C-suite. Success in this role hinges on building influential relationships across IT/Tech, Customer Experience, Mobility, Partnerships, and external agencies, ensuring collaboration and alignment with business priorities. You’ll lead strategic initiatives, resolve complex challenges, and advocate for marketing effectiveness, applying global best practices to keep AA ahead of the curve. As a people leader, you’ll foster an inclusive, high-engagement culture, develop talent pipelines, and position AA as a digital marketing leader in New Zealand. About You | Mōu We’re looking for a strategic thinker and influential leader who thrives in a fast-paced, collaborative environment. You’ll bring proven ability to shape and execute digital marketing strategies, lead high-performing teams, and manage complex projects with precision and attention to detail. Strong interpersonal and written communication skills are essential, along with the ability to build trusted relationships across diverse stakeholders and inspire confidence at all levels, including the C-suite. You’ll have a solid foundation in marketing principles, complemented by hands-on experience with marketing automation platforms such as Marketing Cloud, and a passion for leveraging technology to drive performance. A positive, solutions-focused mindset and the ability to foster an inclusive, engaged culture will set you apart as the ideal candidate to lead our digital marketing transformation. What We Offer | Ngā āhuatanga kei a mātou Free AA Membership for you and your whānau NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver A day off for your birthday Hybrid working arrangement Training available / career development Discounted insurance Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities. If you’re passionate about driving innovation, shaping strategy, and inspiring high-performing teams, we’d love to hear from you. Apply now and take the next step in leading our Digital Marketing Centre of Excellence. Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably. We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role. From our humble beginnings as a motoring enthusiast’s club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members. Our purpose of caring for our Members and the people, spaces and places that are important to them drives us and connects us as a team.