About

• Performance Marketing Specialist – B2B
• PERMANENT

• At Les Mills International, we don’t just make workouts – we create life-changing fitness experiences. From our first gym in Auckland in 1968 to today, where our programs are taught in 22,000 gyms across 100 countries, it’s never been a more exciting time to be part of our global team.

• We’re on the hunt for a Performance Marketing Specialist – B2B to lead the charge on delivering our global B2B paid media strategy—driving growth for clubs and instructors worldwide. If you’re ready to turn passion into impact, this role is for you.

• About the role

• - Design and deliver global paid media campaigns that drive club pipeline growth and attract new instructors
• - Collaborate with sales and marketing teams across the globe, specifically in the US, UK and Germany
• - Create compelling B2B marketing assets, from ad creative and messaging to web content, working closely with internal design, content and digital teams
• - Manage the day-to-day operations with media agencies and external partners
• - Monitor, analyze and optimize campaign performance using data to drive decision making
• - Develop and deliver reporting on paid activity to our marketing teammates across the globe
• - Champion a test-and-learn approach to enhance performance and uncover new opportunities

About you

• - 3+ years’ experience in digital marketing across paid and organic acquisition channels
• - Skilled in briefing and managing creative, digital, and media agency relationships
• - Strong understanding of media performance metrics (CPM, CPA, CPC, LTV) and data-driven decision-making
• - Experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, and project management platforms (JIRA, Miro, Confluence).
• - Excellent communication and presentation skills, with the ability to manage multiple priorities in a fast-paced environment.
• - Attributes that set you apart: Drive, Curiosity, Insight, Courage, and Impact

About Les Mills

• At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at. Today, Les Mills International's programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

• You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.

What’s in it for you

• We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We offer some great benefits that include

• • Free gym membership and LM+ Subscription
• • 26 weeks full pay primary parental leave
• • Health Insurance discount
• • Company wide connection opportunities
• • Global mobility
• • Dog friendly office
• • Volunteer day
• • Free fresh fruits & snacks

• We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.